Google Analytics is one of the best tricks that help you understand the engagement of your website’s audience. The analytics present data by which you can analyze the critical issues of a website. You can also know the things that help in improving one’s website audience engagement. But do you know all of the analytics tools that help you? Probably you know some but they might only be the popular ones. Do you know there is some analytics that is very important for your website but they are less known to people? In fact, they make the whole process run smoothly and effectively. Let us find out the ways by which you can track Google Analytics.
Interactions Per Visit
Sometimes it so happens that you see visitors on your website but the conversion rate is much less. Then, you have to monitor the behavior of the visitors. You need to know what analytics do to your website. You also need to have an idea how you can enhance their work. consider the page view rates. This means that you have to track the time one has spent on the pages, the reviews, the comments, and the page likes. All these interactions are very important. To convert the interactions, you have to track the purchases, download, subscriptions, etc. and then take a tour through them to understand their motives in all the contents of your website.
Conversion of New and Unique Visitors
The reactions of a first-time visitor are quite different from the ones who are returning to the website. So, you need to treat them according to their needs and demands. Thus, you should consider isolating the first-timers from the earlier ones. You have to keep in mind what they prefer when they visit your website and improve their overall experience. This is where usability plays an effective role in reducing the bounce rate of the first-timers. If your site isn’t user-friendly then the conversion rate of the website will be much less. So, to make the user experience better you need to have an easier upfront.
Bounce Rate
The Bounce rate is something when a user visits a website and then returns without completing any action. This can be easily understood by tracking the time of user engagement and if there are no interactions with the user. The primary function of interactions per visit, value per visit, new and unique visitor, return visitor conversion, etc. is to reduce the bounce rate. If you are having a high bounce rate then that indicates that you must be checking your website for poor loading speed, bad design, and lower usability. You must consider improving your site’s performance to control a high bounce rate.
Value Per Visit
The value of the visits is connected to the interactions per visit. The value of the visit can be measured on the basis of the total visits by the total value that has been created. The calculation is difficult at times. This is because there are certain intangibles that are associated with the creation of value. For example, we can say that each time a visitor adds a page view to a blog. Again when they post a comment they help in creating a value. In the ecommerce sites values are created when a visitor buys something from the site. But when they leave a review the value is not created. To increase the value the site might ask its visitors to share their link in their social media profiles or ask the customers to leave reviews on the goods and services that they have used in the exchange of coupon codes.
Incoming Traffic Sources
The traffic comes from various sources. These can be mainly categorized into direct visitors, referral visitors, and search visitors. The direct ones are those who have directly typed your URLs to come to your site. The referral ones are those who have got information about your site from some other sites or blogs. The last types are the ones who have entered a search query and then entered your site from the results they have got from their search. The important point is that from wherever they come the visitors are very important. The conversion level for all of them is not the same. So, you have to calculate each of the sources and then take action accordingly.
Exit Pages
The bounce rates that you get on your website are not totally from the home pages. It is often seen that the conversion rates are from the second or third pages. If you want to increase the conversions you have to take a look at the exits. A detailed analysis, that is, from which stage the user is leaving your site is important for you to know. When you know that then you will be able to change or customize the process according to your needs. If the process is complicated then the customers would not like to take the hassle of using the site. Thus, these things should be carefully tested and concluded in the research and data collection phase. They are sometimes overlooked while making a website which actually contributes to all the difficulty.
Cost Per Conversion in The Lead Generation
This is the impact of the value per visit and the more important metrics. The cost can be of cost per referral and lead generation cost. If the conversion rates are high then the cost per conversion will not matter. The net income will be zero or negative. So, what you have to do is keep the conversion costs and marginal costs in mind if you want to increase the conversion rates. You can also consider taking a step back and calculate the price that is disturbing your brand.
Endnote
So, if you already know these tactics you will be able to use Google Analytics in a better way. It is a high point in the current time that you ditch the myth of tracking your visitor count and instead pay more attention to how your website can help your business. These uncommon ways can lead to the increase of the metrics for your website to further help you rank higher and have better conversions, providing you better industry competence.
